Monday, September 14, 2015

LISNR aims to disrupt Bluetooth: CEO

LISNR co-founder and CEO Rodney Williams has a simple explanation for what well recognized start-up does: "we connect. very well

Cylinder Bluetooth Speaker

It's how the the 3-year-old vendor} manages to connect its users-including businesses-that earned LISNR $4. 4 shades in funding and a spot on CNBC's Disruptor 50 list.

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"We connect any device which has a speaker or microphone, " he or she said. "We've essentially made it so simple for any speaker to be used to connect device, whether that's for experiences, as well as whether that's for device-to-device" renseignement, he told CNBC's "Squawk Box it came in. "

The Cincinnati-based company includes proprietary technology to transmit signals and data through ultrasonic correct, rather than Wi-Fi or 4G a wireless networks. Essentially, it turns users' smart devices into an alternative to Wireless, the popular short-range wireless tech.

Williams said the technology enables more efficiency and accuracy than Wireless over a wider range without any huge toll on battery life. A fresh apple (NASDAQ: AAPL) Watch that utilizes LISNR's ultrasonic waves would get 8 to seven times the battery life and would one using Bluetooth, according to Williams.

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LISNR aims to help brands connect with their particular target audience, whether that's a cable radio station pushing additional smartphone content to a real viewer watching one of its shows in addition to a sports team that wants to bring information to fans at its ground.

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