SALT LAKE CITY, June 12, 2015 (GLOBE NEWSWIRE) -- Ut based endurance athlete James "Iron Cowboy" Lawrence is attempting to suggest his third world record by completing a very Ironman 140. 6 mile nationality every day for fifty consecutive days time. Lawrence plans to race during a different state each day, reaching more or less all 50 by the end of his make an effort. By day 50, Lawrence provides swam a total of 120 massive areas, biked 5, 600, and work 1, 310.
Lawrence's ambitious motive, dubbed the 50-50-50 Challenge by - him and his team, caught the attention behind Salt Lake City based monthly sports electronics brand Jaybird. Jaybird signed Lawrence as a sponsored person in the weeks leading up to his the first thing race in Hawaii on August 6, 2015. "It's a natural suitable, " said Jaybird CMO Rene Oehlerking regarding the partnership, "Jaybird tools are designed to take abuse and keep with the best. What better way to prove that compared to what by putting them to the test even though Iron Cowboy? "
Lawrence's the currently held world records are probably for the most half-iron distance races in a given time (22 in 2010) and the a large number of iron distance races completed in 12 months (30 in 2012). "I think about my limits were not reached news for 2012, " Lawrence said in a brand-new interview, "and I want to test true limits of my mind and body system with this new 50-50-50 challenge. lunch break
Lawrence hopes to raise awareness associated with funds to fight the exspanding epidemic of childhood obesity the partnership with the Jamie Oliver Foodstuffs Foundation, "We're the first generation and the parents are slated to outlive their children, lunch break Lawrence said, "The epidemic is indeed , crazy that I had to do something that equaled its craziness in order for people to understand. "
The public is invited at participate in their city's challenge by - registering for free at www.ironcowboy.co/ic5k/ Participants can make to race alongside Lawrence for the whole Ironman or for a 5k work. A complete event calendar is available at www.ironcowboy.co/calendar/
Regular updates on Lawrence's go, as well as content surrounding the 50-50-50 Challenge, will be available on IronCowboy. c and Jaybird social media channels.
Active in 2006, Jaybird is an active chosen lifestyle consumer electronics brand based in Salt Ocean City, Utah. Jaybird makes monthly market leading sports tech gear to inspire people to be productive and empower them to improve their droit. Jaybird is known primarily for its innovations in the Bluetooth headphone market. Jaybird is one of the fastest growing private enterprises in the world, ranked in the Inc. 5k three times running (currently 392nd nationally, thirteenth in Utah), and the third main premium headphone brand in the US finally behind only Beats (Apple) and Bose. For more information, please visit www.JaybirdSport.com
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