Victoria's Secret doing just fine, experts say

It might be good click bait, but the online article's recent claim that "Victoria's Secret has

recently fallen found on hard times" is also quite a individuals.

The article by website Business Insider backed up its assertion by citing a University of

Southern California prof, who says that the brand is "sexist and stodgy" and should learn from

Given that happens, Lane Bryant, once had by the company now known as Addition Brands, recently launched a

marketing campaign who takes a dig at Victoria's Unknown. It features six plus-size steam cleaner and

proclaims, "I'm no angel, " a presumed reference to the most important lingerie retailer's models.

Local experts seem puzzled and amused. Circumstances, the story received considerable attention

"I don't even know where to begin, " recounted Matt Wilson, chief operating official and general

manager at SBC Advertising. "Take a look at the Victoria's Secret Pink catalog online. And the fabrics

are fresh and gift; there's nothing as cool while current out there. From a design-leadership

have a relatively, people take their cues their particular. "

Victoria's Secret "is an and robust brand, one that owns a tremendous global cachet, " recounted

Shashi Matta, a clinical partner marketing professor at Ohio Problem University. "With such market

So although it's healthy to discuss body art and advertising stereotypes, he put on, "To

suggest that Victoria's Secret is set in danger of losing its benefits amongst women seems unfounded. "&

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Wilson dismissed the notion the great news is models in Victoria's Secret advertising campaign — the "Angels" — work as

offensive because they are thin, or the great news is ads must be out of touch want it few people look like

Or, as one over the internet commenter to the story said, "The Angel is not the average American women just

like Michael Jordan is not close to American kid — but they will need to wear his shoes. "

Hallelujah also worth noting that investment funds firm Piper Jaffray recently selected teenagers and found

that the seven "most preferred brands" among the young tv set happens to include, yes, Victoria's

And the parent company of Value City Articles of furniture and American Signature Furniture keeps recently

relaunched its websites to the early success.

The sites were recently by Blueport Commerce, an industry ecommerce technology and services

Since the rollout last month, sales made via mobile phones on the retailers' sites have amplified

127 percent compared with the same amount of time last year.

"Furniture shopping is experiencing a metamorphosis, " said Jonathan Schottenstein, president of

American Icon, in a statement. "With more than half nevertheless online visits now coming from

cell phone or tablet devices, mobile will now be proving to be more important than the [desktop]. "

Columbus-based Covermade Comforter Business model has signed a deal with over the internet home-furnishings and

The non-exclusive number means that Covermade products will be available, initially, to

The patented bedding line will be your first comforter designed to simplify cargo area making by keeping

covers in place. And the comforters range in price from $129 to $389 and are also sold after home

retailer Brookstone as well as on the most important Covermade website.

The RadioShack légende took an upbeat turn, finally, where wireless provider Sprint launched storefront

The new network of stores, next branded as Sprint RadioShack, also includes at least seven central

Ohio keeps. More than a dozen jobs will be including Sprint's acquisition of those Radio Shack

After electronics retailer RadioShack filed away for U. S. bankruptcy therapy in February, it

announced a are specialists in which Sprint would operate most stores

"Sprint now has many more stores to sell wireless devices from, and that will be very important

to the growth of its venture, " said industry analyst Barry Kagan. "It gives them the cabability to

reach more customers, more quickly, whole. "

The area stores that have turn out to Sprint RadioShack locations are: 2106 N. High St ., 3547

Cleveland Ave. and 3953 W. Wide range St ., all in Columbus; 3724 At the. Broad St ., Whitehall; 7940 At the. Broad

St ., Reynoldsburg; 1761 N. Lane Ave., Upper Arlington; while 1361 Leesburg Ave., Washington Judge

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